The project supports the ASEAN Integration Initiative (IAI). The IAI was established in 2000 by ASEAN to help the new ASEAN Member States (Cambodia, Latin PDR, Myanmar and Vietnam) implement ASEAN commitments and agreements for further regional integration. At the same time, the project supports the four CLMV countries in improving institutional efficiency, strengthening the institutions involved in the implementation of existing legislation and ASEAN agreements on trade in services and competition (including the ministries of trade, trade and competition). In order to ensure effective implementation, relevant departments and agencies receive technical assistance in the development of regulations, guidelines, policy reviews and other supporting documentation. These include improving inter-ministerial coordination and public-private dialogue in a more coherent and strategic approach. The project supports the ASEAN Integration Initiative (IAI). The IAI was established in 2000 by ASEAN to help the new ASEAN Member States (Cambodia, Latin PDR, Myanmar and Vietnam) implement ASEAN commitments and agreements for further regional integration. The project will benefit from the project, with some 185 million consumers in Cambodia, the Lao Democratic People`s Republic, Myanmar and Vietnam (CLMV), who will benefit from a better choice of cheaper and better quality products and services. In addition, CLMV SMEs, in particular, will have a better chance of capitalising on their growth potential if barriers to international and domestic entry continue to be removed. The ON-THE-TRADE in ASEAN (ATISA) agreement has been concluded and its signature is expected to be concluded shortly after the conclusion of the remaining Member State`s internal agreement for the signing of the agreement.

To enable the CLMV countries: In addition, there were seven additional packages of financial services commitments under afSA signed by AFMM (the second, third, fourth, fifth, sixth, seventh and eighth packages of financial services commitments under AFAS) and eight other packages of commitments in the field of air transport under AFAS signed by AFAS (the fourth , fifth, sixth, sixth, ninth, tenth and eleventh set of air service commitments under AFAS). All this contributes to a gradual and wider coverage of the obligation for ASEAN Member States to essentially remove restrictions on trade in services between them. At the ASEAN level, the project supports the implementation of key ASEAN strategies in the areas of competition policy and trade in services. These strategies are, by definition, used for ASEAN economic integration processes and form the institutional framework for a regulatory practice favourable to investment and competition by ASEAN Member States beyond the project timetable. In this regard, the project is cooperating with ASEAN`s sectoral bodies, namely the ASEAN Competition Expert Group (AEGC) and the ASEAN Services Coordination Committee (CSC). At present, ASEAN has completed the professional services signed by the ASEAN (AEM) Economic Ministers in 7 (seven): with the exception of the decline in trade during the 2008-2009 global economic crisis, ASEAN services exports have steadily increased by EUR 112.5 billion. USD in 2005 to $404.9 billion in 2018, with an average annual growth rate of 10.7%; ASEAN services imports also increased from $139.6 billion to $373.8 billion, representing an average annual growth rate of 8.3%.